How We Helped Our Client Stay On Top In The Competitive Real Estate CRM Market

Our client is a leading CRM platform that operates at the intersection of tech and real estate–two fast-paced and fiercely competitive industries.

In these industries, you might rank on top of the search engine results pages one day, only to see a competitor swoop in and steal your spot the next.

With tech giants battling for CRM dominance and real estate heavyweights strong-arming their way into the content space, our client needed a strategy that would help them hold their ground, stay visible, and keep climbing.

Here’s how we made it happen.

💡 Our Strategy

As a leading brand in the real estate CRM space, our client had a strong starting position.

Our goal was to help them maintain their edge and continue increasing traffic in a market saturated with high-DR competitors.

Here’s what we focused on:

✅ We tapped into our client’s reputation by targeting branded search terms. This ensured they stayed on top of branded queries while reinforcing their recognition in the real estate industry.

✅ We secured high-quality backlinks from high-DR real estate and tech sites to position our client as a leader in both spaces.

✅ We promoted their existing guides for real estate pros and created fresh, high-demand content that built their authority around key real estate CRM terms.

⛰️ The challenges

Our client had to compete on two fronts:

Real estate competition: We had to contend with high-DR real estate organizations like The Close and the National Association of Realtors. These players dominate search results for informational real estate keywords.

Tech competition: At the same time, we were battling CRM giants like Salesforce and HubSpot for highly competitive CRM-related search terms.

These challenges meant we needed to focus on securing high-authority backlinks and getting ranked near the top for informational and money keywords.

⭐ Our solution

We developed a strategy to help our client strengthen its presence in both industries.

Here’s how we did it:

✅ Secured links from top-tier sites: We targeted high-DR real estate and SaaS websites to secure backlinks from authoritative domains.

✅ Targeted high-intent keywords: We zeroed in on money terms like “CRM for real estate” and informational terms like “real estate scripts.” This ensured our client ranked for the most relevant and competitive keywords.

✅ Boosted topical authority: Informational guides function as naturally linkable assets that offer real estate professionals tons of value. We enhanced the visibility of our client’s guides by amplifying existing links and building new links pointing to them.

🚀 The Results

Our efforts helped our client solidify their position in the real estate CRM space, delivering results such as:

✅ Page one rankings for key informational terms like:

• Real estate scripts

• Real estate coach

• Drip campaign real estate

• Buyer questionnaire

• Circle prospecting

✅ Page one rankings for high-converting money terms, including:

• CRM for real estate

• Real estate dialer

• Real estate CRM with IDX

• Real estate CRM with text messaging

✅ Our client continued to maintain a strong domain authority with an average DR of above 75.

✅ With 16.2% of all anchor text being branded, they continued to rank highly for their branded terms.

✅ They consistently ranked in the top 5 for money terms, even whilst up against big players like HubSpot.

✅ We grew their backlink profile with +546 new referring domains over the last two years:

✅ We built 494 backlinks over the period, including some from high-DR domains such as:

• Hubspot.com (DR 93)
• Jotform.com (DR 93)
• Wordstream.com (DR 90)
• Keap.com (DR 84)
• GetResponse.com (DR 90)
• Leadpages.com (DR 85)
• RealTrends.com (DR 74)

🔥 Master Two Competitive Markets with the Right Strategy

Competing across the tech and real estate industries requires a smart and adaptable approach.

Over two years, we helped our client secure 546 new referring domains and claim top rankings for key terms in fiercely competitive spaces.

Want to boost your rankings across multiple markets? Book a free strategy call!